Tag Archive for Marketing

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5 Reasons Why Direct Mail Marketing Is Still Relevant

Marketing is a complex discipline that needs to be approached systematically. Many businesses make the mistake of focusing solely on internet advertising, and forgetting about one of the standard marketing strategies – direct mail. Here are the top reasons why direct mail shouldn’t be ignored, and how it can help a business grow.   Not everyone uses the internet on… Read more →

5 Location-Based Mobile Marketing Tools for Small Businesses

With location-based marketing, you can do double duty, promoting your brand while helping potential customers find you. And those customers will want to find you, especially when they’re on the go. In fact, more than 40 percent of mobile Web searches are for local businesses, according to Google. If you haven’t fine-tuned your small business’ Web presence for location-based marketing, you’re likely missing out. Location-based… Read more →

A Good Marketing Plan is Many Faceted

A good marketing plan has many facets to it – or at least it should. When a company focuses their marketing on just one avenue of promotion, they are limiting themselves and the effectiveness of their promotional efforts. An effective marketing program should have some or all of the following: • Website – A website is no longer a nice… Read more →