Tag Archive for Business

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In this episode the host of Pipeline to Profitability, Allan Ferguson, talks with HVAC industry expert Joe Cunningham. The two discuss the importance of developing and taking control of your business plan. Joe Cunningham, founder of Successtrack Network, was awarded the 2011 HVAC Contracting Business Consultant of the Year. Joe was also chairman for the President’s Small Business Advisory Council… Read more →

5 Location-Based Mobile Marketing Tools for Small Businesses

With location-based marketing, you can do double duty, promoting your brand while helping potential customers find you. And those customers will want to find you, especially when they’re on the go. In fact, more than 40 percent of mobile Web searches are for local businesses, according to Google. If you haven’t fine-tuned your small business’ Web presence for location-based marketing, you’re likely missing out. Location-based… Read more →

When To Act As If You Only Have One Customer

The chances of any one person getting hit by lightning are something like 0.01 percent, but as they say, if you happen to be the one who gets struck, those odds just went up to 100 percent. There’s a business parallel to that bit of fun-with-numbers: One person may represent 0.01 percent of your customer base (or 5 percent or… Read more →

A Good Marketing Plan is Many Faceted

A good marketing plan has many facets to it – or at least it should. When a company focuses their marketing on just one avenue of promotion, they are limiting themselves and the effectiveness of their promotional efforts. An effective marketing program should have some or all of the following: • Website – A website is no longer a nice… Read more →